Graphic design of a tourist destination Krajina pod Sněžkou

As part of the competition we designed a logo and a graphic element symbolizing the hilly and mountainous landscape of the tourist destination of the eastern part of the Giant Mountains. The impression of the logo should evoke airiness, space, life in mountain and foothills.

Concept

The logo symbol shows a view of the Eastern Giant Mountains from the south. There is Sněžka on the left and below her is a hill. We conceived the motif of the mountains as a view of the landscape with Sněžka as a whole without other distracting objects. We tried to use both cold winter colors and warm spring and summer colors. In the basic color variant, color transitions of individual parts are used to give the logo a plastic effect.

The graphic design also included brochures, promotional items, banners and use on social networks.