The Kalkuš family is engaged in small-batch manual production of caramel in picturesque Český Krumlov. We designed the logotype and corporate identity in cooperation with the customer.
The calligraphic concept of the brand creates the impression of hand-made production as well as the rounded characters as if written in liquid caramel. The same principle applies to the shape of the shield, which represents spilled caramel with a drop.
The corporate identity collection also includes labels and tags, promotional flyers, banners, rollups, business cards, bags, a stand and website.