The Association of Regional Brands unites 29 regions in the Czech Republic, in which local producers, farmers, craftsmen, service and experience providers are visible. Individual brands cover most of the territory of the Czech Republic. We have been working with ARZ since the very beginning in 2004 and we are proud authors of all association brands.
Each region has its own specifics, which we try to display in the brand. The logo concept is uniform, but the symbol, colors and region names are different. We designed a collection of printed materials such as catalogues, manufacturer catalogues, banners, newspapers, brochures, posters, tags, websites and other accompanying graphic elements.
Claims and requirements can be different for each region, so we designed a graphic concept to meet everything and maintain a corporate identity of the entire concept.