Pardubice Region – The gingerbread heart of Bohemia

Pardubice - The gingerbread heart of Bohemia is developing tourism in the region of Pardubice. The city of Pardubice is famous for its gingerbread production which has a long tradition there.

Concept

The loops in the heart are reminiscent of traditional gingerbread decoration and the various paths that visitors to the region can take. Two of them have rounded corners to make the crossing of strokes in the heart more graphic. The traditional color of the city of Prdubice is red. For partial differentiation and greater attractiveness we chose a color transition from orange to purple.

We also designed brochures, posters, maps, promotional items, presentation stand, official documents and presentations, etc.