The Krkonoše National Park (KRNAP)

We created a corporate identity for the Krkonoše National Park in 2010, which has since been updated, just like the logo, to its current form. The current form of the logo, which we created in 2013, is used by the Czech and Polish parts of the Giant Mountains.

Concept

The current graphic concept of the corporate identity follows the architectural style of the park's new visitor buildings. Corporate identity elements work with geometric shapes and a larger range of colors. The color palette newly expresses a diverse range of plant and animal species and makes the viewer more cheerful and better able to attract his attention.

The graphic design also included brochures, posters, books, promotional items, car fleet, official documents and presentations, etc.